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Behavior-Based Safety Management (DOGY®)

With our Behavior-Based Safety Management (DOGY®) Project, we’ve touched thousands of lives by understanding, communicating, and transforming employee experiences.

Safety Culture Transformation is a process that fundamentally changes an organization’s values, beliefs, behaviors, and practices related to occupational health and safety. This transformation aims to create a safer and healthier work environment, taking steps to develop and nurture a robust safety culture.

As these changes take shape, employees from all levels and roles within the organization are involved, actively listened to, and engaged in the process. Supported by tailored training and custom internal communication campaigns, the organization embarks on a path of meaningful, sustainable transformation in its safety culture.

We have touched tens of thousands of lives with our “Behavior-Focused Safety Management” (DOGY®) Project, which understands, explains and transforms employee experience.

Project Goals

Establish clear, trust-based communication and interaction between managers and employees: This communication is essential for shifting behaviors towards safer practices.
Empower employees to take ownership of the safety culture and develop a strong self-regulation system: This reinforces safe working habits and encourages ongoing commitment.
Reduce behavior-driven accident frequency using Behavior-Based Safety Management (DOGY®) principles: Our approach is designed to minimize workplace accidents through proactive behavior changes.
Enhance employee knowledge with regular training and awareness programs: We focus on raising awareness of safety culture and behavior-based safety principles, ensuring that employees have the information they need to contribute to a safer workplace.
Achieve a sustainable safety culture transformation with the active participation of all employees: The involvement of everyone in the process ensures long-lasting cultural change that sticks.
Monitor the effectiveness of the process through performance indicators and feedback mechanisms: This helps continuously assess and improve the success of the transformation.

Safety: Creating an Environment Where People Truly Feel Safe

Safety is more than just policies—it’s about creating a workspace where employees feel genuinely secure, both physically and psychologically. When people feel safe, they communicate openly and share their experiences without fear or hesitation.

The DOGY® project is a journey built on the foundation of trust. We understand the challenges companies face when building this ideal safety culture—it’s no easy feat. It takes time, commitment, and a deep understanding of the human element. That’s why we’re here to guide and support organizations through every step of this cultural transformation.

At ARTI, we take pride in adapting this globally recognized approach, integrating it with our local culture and language to make it truly impactful. While the road to a fully embedded safety culture can be tough, our expertise and tailored solutions will help you navigate the complexities, ensuring lasting change that sticks.

DOGY® Modules:
Our Behavior-Based Safety Management Modules

Manager Self-Assessment Workshop

Occupational Health and Safety Culture Analysis

Communication Campaign Design

Focused Leadership Training

Project Launch

Structuring the Observation Process

Observer Training

Manager Training

Employee Training

Field Observation

Frequently Asked Questions:


Behavior-Based Safety Management (DOGY®) is a safety approach focused on changing employee behaviors to improve workplace safety. By understanding, observing, and guiding how employees interact with their environment, we can reduce accidents, enhance safety awareness, and create a sustainable safety culture.

The Manager Self-Assessment Workshop enables managers to evaluate their own leadership effectiveness in fostering a safety culture. By identifying strengths and areas for improvement, managers can refine their approach and lead by example, driving a more effective and engaged safety culture.

Safety-Focused Leadership Training equips leaders with the specific skills needed to foster a culture of safety within their teams. Unlike traditional leadership training, it emphasizes how to prioritize safety in decision-making, how to engage employees in safety efforts, and how to lead by example in promoting a safe work environment.

Conducting an Occupational Health and Safety Culture Analysis helps identify the strengths and weaknesses of your organization's safety culture. By assessing the current safety practices, beliefs, and behaviors, we provide actionable insights to improve and align your safety culture with best practices, ensuring better compliance and fewer incidents.

It is a systematic approach aimed at changing the behaviors, attitudes, and habits of individuals and teams within an organization. The goal is to create a healthier work environment by improving how employees perform their tasks, communicate, and collaborate.

This type of transformation enhances organizational efficiency, increases employee engagement and motivation, fosters innovation, and boosts customer satisfaction. Additionally, it enables employees to work more harmoniously towards common goals, making the organization more effective in achieving its objectives.

Before starting the transformation process, it's important to analyze the current culture and gather feedback on existing employee behaviors. Continuous communication and feedback are critical to the success of the transformation process.

Three main tools can support behavior-oriented culture transformation. First, specialized training programs and workshops can be organized for employees. Second, mentorship systems can be established to have experienced employees guide others. Lastly, digital platforms and applications can be utilized to enhance communication and collaboration among employees.